Mine Güngör

Helsinki, Finland

Client

Mine Güngör,
2020

Work

Interior design
Furniture design
Marketing materials

Credits

Technical execution support: Miika Lahdentausta

Mine Güngör —

Translating brand into space

For the relocation of Finnish jewelry brand Mine Güngör, I designed a new retail concept and a series of custom furniture pieces that translated the brand's bold visual identity into a cohesive spatial experience.

The compact 15 m² store was conceived as a vibrant backdrop for the jewelry collection. Inspired by the brand's expressive use of colour and form, the interior was built around a colour-blocking concept that creates a strong visual identity while allowing the products to remain the focal point. Custom-designed display furniture, materials, and colour palettes work together to enhance the customer experience and strengthen the connection between the brand and its physical environment.

In addition to the retail design, I collaborated on the concept development and production of a stop-motion fashion film created for the brand's marketing. Working closely with the photographer, I contributed to the visual narrative and production process, helping to extend the brand experience beyond the physical store.